Alpha Blu Featured in Women's Wear Daily

04-Apr-2016

Alpha Blu was recently featured in Women's Wear Daily.  Highlight quotes include:

"The line was inspired by the company’s stem cell therapy work in emerging markets such as China and Slovakia. Dr. Brian Mehling, chief medical officer and founder of the company, said the idea is to “give women powerful, yet affordable, beauty products that will grant them the great benefits that can only come through adult human stem cells."

and

"When asked about what was behind the product launch, Mehling told WWD that “as stem cell technology advances and after several years of research and development, our experts believe the time [was] ripe to successfully introduce” the line. 
“We have studied our competition and based on the results of a recent assay (cytokine testing, growth factors), our skin-care products contain the best attributes to promote"

Read all about it, here (requires premium access).  
View a PDF, here:

WWD Coverage of Alpha Blu WWD Coverage of Alpha Blu (167 KB)


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